How Create Your Automated Follow-Up Campaign

Send this email as soon as possible after receiving a request for your Cosmetic Dentistry Packet.

Subject

[Delivery] Your Cosmetic Dentistry Education Packet

Email Body

Dear [F_Name],

Thank you for requesting your Free Cosmetic Dentistry Education Packet. 

Go here to access it here: 

[Insert Digital Packet Links]

Inside, you’ll discover: 

• An Overview of Cosmetic Dentistry
• The anatomy of a perfect smile
• The reasons why people choose Cosmetic Dentistry
• Frequently Asked Questions about Cosmetic Dentistry
• The different Cosmetic Dentistry Procedures that are available
• Common Misconceptions about Cosmetic Dentistry
• And much more

So, check out the packet now and start educating yourself on Cosmetic Dentistry. 

When you’re ready to take the next step, contact my office to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Then, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works, and show you all the different options that are available to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

Are you ready to get your questions answered and start planning out your dream smile? 

Then call my office at [Insert Phone Number], and schedule a one-on-one consultation. 

Or, go here to request a consultation online: [Insert Consultation Request Link].

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Phone Number]

Note: There are two parts to this script. The first part is what to say if they answer the phone. The second part is a voicemail message to leave if they don’t answer.

Phone Call Script

Step 1: Make sure you’re talking to the right person: 

"Hi, is this _Lead First Name____?" 

Step 2: Introduce yourself and explain why you are calling:

“Hello, my name is _Your First Name_, and I work at _Dental Office Name_. 

I saw that you requested one of our Cosmetic Dentistry Education Packets. I’m following up to make sure you received it. Were you able to access the information?” 

Be quiet and wait for them to answer. 

Step 3: Ask for their mailing address:

“We’ve found that many people appreciate having a printed Education Packet that they can hold in their hands. 

We have a couple extra printed copies here in the office. Would you like me to mail one out to you?”

Be quiet and wait for them to answer.

• If they say “Yes”, then get their address and continue to the next step below.

• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“We’ve found that most people like to meet the dentist one-on-one to discover exactly how the process works and what options are available to them. 

Are you interested in scheduling a one-on-one consultation with the dentist to discuss your cosmetic dentistry needs?” 

Be quiet and wait for them to answer.

• If they say “Yes”, then continue to the next step below.

• If they have a question about the consultation, then answer that question and see if it makes sense to schedule a consultation.  

• If they say “No”, then thank them for their time and end the call. 

Step 5: Explain how the consultation works: 

• If your consultation is Free, then say: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…” 

• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…”

Step 6: Schedule the consultation. This part is self-explanatory as dental staff already do this every day.

Voicemail Script:

Leave this message on their voicemail: "Hey, I’m trying to reach  _Lead First Name____. This is _Your First Name_, with _Dental Office Name_. I saw that you requested one of our Cosmetic Dentistry Education Packets. We emailed it out to you automatically after you requested it. I wanted to make sure you received it. If not, then give me a call back at _Practice Phone Number_. If you have any questions or would like to schedule a one-on-one consultation with the dentist, then please call me. Again, our number is _Practice Phone Number_. I look forward to hearing back from you.” 

Note: Use this text message sequence to engage with new leads that have requested a copy of your Cosmetic Dentistry Packet.

Step 1: Open with this message: 

"Hi  _Lead First Name_.  This is _Your First Name_ with _Dental Office Name_. You requested our Cosmetic Dentistry Education Packet. Did you get the information?”

Wait for them to answer, and then continue to the next step.

Step 2: Ask for their mailing address:

“Many people like having a printed packet they can hold in their hands. We have a couple of extra copies here in the office. Would you like me to mail one out to you?”

Wait for them to answer, and then continue to the next step.

Step 3: Ask for their mailing address:

• If they say “Yes”, then text: “Excellent. What is your mailing address?” Document their mailing address. Then, continue to the next step below. 

• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“Many people like to meet the dentist one-on-one to discuss their situation. Would you like to schedule a one-on-one consultation with the dentist?” 

Wait for them to answer, and then continue to the next step.

• If they say “Yes”, then continue to the next step below.

• If they say “No”, then text: “Ok. We’re here to help you whenever you’re ready. Feel free to contact us if you need anything.”

Step 5: Explain how the consultation works: 

• If your consultation is Free, then text: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…”

• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…” 

Include the following letter with the entire Cosmetic Dentistry Packet.

Dear  _Lead First Name_,

Thank you for requesting my Cosmetic Dentistry Education Packet. I want to help people educate people on Cosmetic Dentistry, and how it works.

Here’s what you will discover inside this package: 

The Cosmetic Dentistry Guide. Inside, you’ll discover: 

• How Cosmetic Dentistry works
• The Anatomy of a Perfect Smile
• The reasons why people choose Cosmetic Dentistry
• How Cosmetic Dentistry can help you
• Frequently Asked Questions about Cosmetic Dentistry

The Guide To Myths & Misconceptions About Cosmetic Dentistry. Inside, you’ll discover: 

• 8 Common Cosmetic Dentistry Misconceptions
• The Truths about each of these Misconceptions
• What to expect during your Cosmetic Dentistry Consultation

The Ultimate Guide To Cosmetic Dentistry Procedures. Inside, you’ll discover: 

• In-depth information on each Cosmetic Dentistry Procedure
• Example pictures and illustrations that explain the procedures
• The price ranges for different procedures

So, check out the guides. And then schedule a one-on-one Consultation. I’ll meet with you, answer any questions you may have, and show you how you can transform your smile. 

If you want to schedule a one-on-one consultation, then call my office at [Insert Practice Phone Number]. 

Sincerely, 

Dentist Name
Dentist Practice Name
Phone Number

Email Subject Line

How to turn your dream smile into a reality

Email Body

Dear [F_Name],

I’m following up on the Free Cosmetic Dentistry Education Packet I sent you.

I hope you had a chance to check it out.

There’s a lot of great information inside. 

And even though we try to make it as simple as possible, Cosmetic Dentistry is a complicated subject matter

I’m sure you have a lot of questions:

• “How do I create my dream smile?”
• “Which procedure is the best for me?”
• “Will it look natural for me?”
• “How much will it cost?”
• “How will I pay for it?”

That’s why I recommend that you schedule a one-on-one consultation.

Here’s how that works. 

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Then, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works, and show you all the different options that are available to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

Are you ready to get your questions answered and start planning out your dream smile? 

Then call my office at [Practice Phone Number], and schedule a one-on-one consultation. 

Or, go here to request a consultation online: [Insert Consultation Request Link]

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Email Subject Line

It’s ok to want to look better

Body

Dear [F_Name],

Let’s face it. Everyone wants to look better.

We’ve all heard about the famous celebrities with Cosmetic Dentistry. 

You can see some of their smile transformations here.

But, you know who else gets Cosmetic Dentistry? 

- Business Executives. They know it pays to look good.

- CEOs. They have to look good.

- Housewives. They like to take care of themselves.

- Teenagers. This helps build their self-esteem and confidence.

- Influencers. They know that looking good helps build self-esteem and make you feel better about yourself.

- Teachers, Doctors, Salespeople, Lawyers, and other people who interact with the public every day. They know it pays to look good.

A lot of people feel guilty about improving their smile. But, you don’t have to!

A good smile boosts your self-esteem and makes you feel more confident. And, that’s worth the investment. 

Sometimes in life, we get so caught up taking care of everyone else that we never think about ourselves.

And the good news is that Cosmetic Dentistry is surprisingly affordable.

Even better, there are many different financing options available.

So, stop feeling guilty. And focus on yourself for a change.

Make sense? Great!

And when you’re ready to take the next step, contact my office to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Then, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works, and show you all the different options that are available to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

Are you ready to get your questions answered and start planning out your dream smile?

Then call my office at [Practice Phone Number] and schedule a one-on-one consultation. 

Or, go here to request a consultation online: [Insert Consultation Request Link]

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Dear  _Lead First Name_,

I sent you my Cosmetic Dentistry Education Packet a few days ago. 

And I’m following up on it. 

If you’re considering Cosmetic Dentistry, you probably have a lot of questions. 

• “How do I create my dream smile?”
• “Which procedure is the best for me?”
• “Will it look natural for me?”
• “How much will it cost?”
• “How will I pay for it?”

The best way to get all your questions answered is in a one-on-one consultation.

Here’s how that works. 

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

After that, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works and all your different options to you. If you have questions, I’ll answer them. 

Then, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

The good news is that Cosmetic Dentistry is surprisingly affordable. And, you’ll feel more confident and attractive once it’s completed.

Are you ready to get your questions answered and start planning out your dream smile? 

Then call my office at [Practice Phone Number] and schedule a one-on-one consultation. 

Sincerely, 

[Dentist Signature]
Dentist Name
Dentist Practice Name
Practice Phone Number

Notes:

• Only call the lead if you were not able to reach them when you called and texted them earlier in this campaign. 

• There are two parts to this script. The first part is what to say if they answer the phone. The second part is a voicemail message to leave if they don’t answer.

Phone Call Script

Step 1: Make sure you’re talking to the right person: 

"Hi, is this _Lead First Name____?" 

Step 2: Introduce yourself and explain why you are calling:

“Hello, my name is _Your First Name_, and I work at _Dental Office Name_. 

You requested one of our Cosmetic Dentistry Education Packets a little while ago. I was following up to make sure you received it. Were you able to access the information?”

Be quiet and wait for them to answer.

Step 3: Ask for their mailing address:

“We’ve found that many people appreciate having a printed Education Packet that they can hold in their hands. 

We have a couple extra printed copies here in the office. Would you like me to mail one out to you?”

Be quiet and wait for them to answer.

• If they say “Yes”, then get their address and continue to the next step below.
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“We’ve found that most people like to meet the dentist one-on-one to discover exactly how the process works and what options are available to them. 

Are you interested in scheduling a one-on-one consultation with the dentist to discuss your cosmetic dentistry needs?” 

Be quiet and wait for them to answer.

• If they say “Yes”, then continue to the next step below.
• If they have a question about the consultation, then answer that question and see if it makes sense to schedule a consultation.  
• If they say “No”, then thank them for their time and end the call. 

Step 5: Explain how the consultation works:

• If your consultation is Free, then say: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…” 
  
  
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…”

Step 6: Schedule the consultation. This part is self-explanatory as dental staff already do this every day.

Voicemail Script:

Leave this message on their voicemail: "Hey, I’m trying to reach  _Lead First Name____. This is _Your First Name_, with _Dental Office Name_. I saw that you requested one of our Cosmetic Dentistry Education Packets. We emailed it out to you automatically after you requested it. I wanted to make sure you received it. If not, then give me a call back at _Practice Phone Number_. If you have any questions or would like to schedule a one-on-one consultation with the dentist, then please call me. Again, our number is _Practice Phone Number_. I look forward to hearing back from you.”  

Note: Use this text message sequence to engage with new leads that have requested a copy of your Cosmetic Dentistry Packet.

Step 1: Open with this message: 

"Hi  _Lead First Name_.  This is _Your First Name_ with _Dental Office Name_. We sent you our Cosmetic Dentistry Education Packet a week ago. I’m following up. Did you get it?” 

Wait for them to answer, and then continue to the next step.

Step 2: Ask for their mailing address:

“Many people like having a printed packet they can hold in their hands. We have a couple of extra copies here in the office. Would you like me to mail one out to you?”

Wait for them to answer, and then continue to the next step.

Step 3: Ask for their mailing address:

• If they say “Yes”, then text: “Excellent. What is your mailing address?” Document their mailing address. Then, continue to the next step below. 
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“Many people like to meet the dentist one-on-one to discuss their situation. Would you like to schedule a one-on-one consultation with the dentist?”  

Wait for them to answer, and then continue to the next step.

• If they say “Yes”, then continue to the next step below.
• If they say “No”, then text: “Ok. We’re here to help you whenever you’re ready. Feel free to contact us if you need anything.”

Step 5: Explain how the consultation works: 

• If your consultation is Free, then text: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…”
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…” 

Email Subject Line

The #1 Reason that people get Cosmetic Dentistry

Body

Dear [F_Name],

We all know the reason!

It’s because they want to look better. And that’s ok.

I wanted you to see all the benefits. So, I put together a list for you. 

Here are the 5 biggest benefits of getting Cosmetic Dentistry:

#1. It boosts your self-esteem.

#2. It makes you more confident in professional and social settings.

That will help you in your career and personal life.

And, it makes you more likely to try new things and take on new challenges.

#3. It could help you make more money.

Studies show that confident people are more likely to be hired. And, they’re more likely to be promoted in their careers.

#4. It boosts your mental health because you’ll feel better about yourself.

#5. It boosts your overall dental health. And, when your teeth are healthy, your overall health improves.

This is why so many people are investing in Cosmetic Dentistry.

They know it’s not a “frivolous” indulgence. 

Rather, it’s an investment that pays back huge dividends. The truth is that it more than pays for itself.

And, it’s more affordable than ever before.

There are many different financing options available that make it easier to afford than ever before.

So, now that you understand all the benefits, it’s time to take the next step.

Contact my office at [Practice Phone Number] to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Then, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works, and show you all the different options that are available to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

So, call my office at [Practice Phone Number], and schedule a one-on-one consultation. 

Or, go here to request a consultation online: [Insert Consultation Request Link]

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Dear  _Lead First Name_,

Cosmetic Dentistry is growing in popularity and I don’t see that slowing down anytime soon. So, today I’m going to explain why so many people are getting Cosmetic Dentistry. 

Let’s get into it.

Here are 5 Reasons Cosmetic Dentistry Is So Popular:

Reason #1. Cosmetic Dentistry could boost your income.

Many people discover they are more confident after getting Cosmetic Dentistry. 

This boosts their confidence and gives them an advantage in the workplace.

In addition, confident people are perceived as being more intelligent, competent, and trustworthy. This makes them more likely to get hired for a new job or promoted. 

Reason #2. Cosmetic Dentistry boosts self-esteem and confidence.  

Many people discover they have more confidence in social settings, which improves their social skills and overall self-confidence.

Reason #3. Cosmetic Dentistry has been shown to boost overall health. 

First, it improves your Dental Health. It strengthens your teeth, improves your gums, and prevents further damage to your teeth. 

You’ll discover that you chew your food better, which leads to better digestion and overall health.

And, when your teeth are healthy, your overall health improves. Studies show a correlation between poor dental health and heart disease, cardiovascular disease, and diabetes. 

Reason #4. It can help with your Mental Health.

When you look better, you’ll feel better. You’ll feel younger, and more vibrant. You’ll have more confidence. This will result in you having better social interactions and a better social life. 

All of these things contribute to better Mental Health and wellbeing. 

Reason #5. Cosmetic Dentistry is less expensive and longer lasting than other Cosmetic Treatments. 

There are many different ways you can improve your appearance. But, when you compare the cost and how long they last, Cosmetic Dentistry is the clear winner. It’s more affordable, and lasts longer than other treatments. 

That is why so many people are choosing Cosmetic Dentistry over Plastic Surgery and other cosmetic treatments. They know that it’s cost effective and often lasts for a decade or longer. 

Would you like to discover how you can improve your smile? There are so many different Cosmetic Dentistry options available. 

I’ll help you choose the right procedure and put together a plan for improving your smile. This all happens in a private, one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Then, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works and all your different options to you. If you have questions, I’ll answer them. 

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll explain how much it costs and the different financing options that are available to you.

Are you ready to get your questions answered and start planning out your dream smile? 

Then call my office at [Practice Phone Number] and schedule a one-on-one consultation. 

Sincerely, 

[Dentist Signature]
Dentist Name
Dentist Practice Name
[Practice Phone Number]

Note: Use this text message sequence to engage with new leads that have requested a copy of your Cosmetic Dentistry Packet.

Step 1: Open with this message: 

"Hi  _Lead First Name_.  This is _Your First Name_ with _Dental Office Name_. We sent you our Cosmetic Dentistry Education Packet a week ago. I’m following up. Did you get it?” 

Wait for them to answer, and then continue to the next step.

Step 2: Ask for their mailing address:

“Many people like having a printed packet they can hold in their hands. We have a couple of extra copies here in the office. Would you like me to mail one out to you?”

Wait for them to answer, and then continue to the next step.

Step 3: Ask for their mailing address:

• If they say “Yes”, then text: “Excellent. What is your mailing address?” Document their mailing address. Then, continue to the next step below. 
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“Many people like to meet the dentist one-on-one to discuss their situation. Would you like to schedule a one-on-one consultation with the dentist?”  

Wait for them to answer, and then continue to the next step.

• If they say “Yes”, then continue to the next step below.
• If they say “No”, then text: “Ok. We’re here to help you whenever you’re ready. Feel free to contact us if you need anything.”

Step 5: Explain how the consultation works: 

• If your consultation is Free, then text: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…”
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…” 

Notes:

• Only call the lead if you were not able to reach them when you called and texted them earlier in this campaign. 

• There are two parts to this script. The first part is what to say if they answer the phone. The second part is a voicemail message to leave if they don’t answer.

Phone Call Script

Step 1: Make sure you’re talking to the right person: 

"Hi, is this _Lead First Name____?" 

Step 2: Introduce yourself and explain why you are calling:

“Hello, my name is _Your First Name_, and I work at _Dental Office Name_. 

You requested one of our Cosmetic Dentistry Education Packets a little while ago. I was following up to make sure you received it. Were you able to access the information?”

Be quiet and wait for them to answer.

Step 3: Ask for their mailing address:

“We’ve found that many people appreciate having a printed Education Packet that they can hold in their hands. 

We have a couple extra printed copies here in the office. Would you like me to mail one out to you?”

Be quiet and wait for them to answer.

• If they say “Yes”, then get their address and continue to the next step below.
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“We’ve found that most people like to meet the dentist one-on-one to discover exactly how the process works and what options are available to them. 

Are you interested in scheduling a one-on-one consultation with the dentist to discuss your cosmetic dentistry needs?” 

Be quiet and wait for them to answer.

• If they say “Yes”, then continue to the next step below.
• If they have a question about the consultation, then answer that question and see if it makes sense to schedule a consultation.  
• If they say “No”, then thank them for their time and end the call. 

Step 5: Explain how the consultation works:

• If your consultation is Free, then say: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…” 
  
  
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…”

Step 6: Schedule the consultation. This part is self-explanatory as dental staff already do this every day.

Voicemail Script:

Leave this message on their voicemail: "Hey, I’m trying to reach  _Lead First Name____. This is _Your First Name_, with _Dental Office Name_. I saw that you requested one of our Cosmetic Dentistry Education Packets. We emailed it out to you automatically after you requested it. I wanted to make sure you received it. If not, then give me a call back at _Practice Phone Number_. If you have any questions or would like to schedule a one-on-one consultation with the dentist, then please call me. Again, our number is _Practice Phone Number_. I look forward to hearing back from you.”  

Email Subject Line

The biggest myth about Cosmetic Dentistry

Body

Dear [F_Name],

What’s the biggest myth about Cosmetic Dentistry? 

It’s thinking: “I can’t afford it.”

Here’s why this is a myth:

#1. Cosmetic Dentistry is more affordable than you think.

If it weren’t so affordable, then millions of people wouldn’t get Cosmetic Dentistry Treatments every year. 

#2. You may be able to finance your Cosmetic Dentistry. There are many different financing options available. 

#3. Cosmetic Dentistry could boost your income. This increased income can then be used to pay back any loans you obtained to pay for your treatment.

Many people discover they are more confident after getting Cosmetic Dentistry. This gives them an advantage in the workplace.

In addition, confident people are perceived as being more intelligent, competent, and trustworthy. This makes them more likely to get hired for a new job or promoted. 

Would you like to discover how you can afford your cosmetic dentistry treatment? 

Then contact my office at [Practice Phone Number] to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

After that, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works, and show you all the different options that are available to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

So, call my office, and schedule a one-on-one consultation. 

Or, go here to request a consultation online: [Insert Consultation Request Link]

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Dear  _Lead First Name_,

Today, I want to address the biggest myth about Cosmetic Dentistry. 

And that’s thinking: “I can’t afford it.”

The truth is that you probably can afford Cosmetic Dentistry. 

Here’s why most people can afford Cosmetic Dentistry:  

#1. Cosmetic Dentistry is more affordable than you think.

If it weren’t so affordable, then millions of people wouldn’t get Cosmetic Dentistry Treatments every year. 

#2. You may be able to finance your Cosmetic Dentistry. There are many different financing options available. 

#3. Cosmetic Dentistry could boost your income. This increased income can then be used to pay back any loans you obtained to pay for your treatment.

Many people discover they are more confident after getting Cosmetic Dentistry. This gives them an advantage in the workplace.

In addition, confident people are perceived as being more intelligent, competent, and trustworthy. This makes them more likely to get hired for a new job or promoted. 

Would you like to discover how you can afford your cosmetic dentistry treatment? 

Then contact my office at [Practice Phone Number] to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

After that, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works and all your different options to you. If you have questions, I’ll answer them. 

Then, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll explain how much it costs and the different financing options that are available. 

So, call my office and schedule a one-on-one consultation. 

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Notes:

• Only call the lead if you were not able to reach them when you called and texted them earlier in this campaign. 

• There are two parts to this script. The first part is what to say if they answer the phone. The second part is a voicemail message to leave if they don’t answer.

Phone Call Script

Step 1: Make sure you’re talking to the right person: 

"Hi, is this _Lead First Name____?" 

Step 2: Introduce yourself and explain why you are calling:

“Hello, my name is _Your First Name_, and I work at _Dental Office Name_. 

You requested one of our Cosmetic Dentistry Education Packets a little while ago. I was following up to make sure you received it. Were you able to access the information?”

Be quiet and wait for them to answer.

Step 3: Ask for their mailing address:

“We’ve found that many people appreciate having a printed Education Packet that they can hold in their hands. 

We have a couple extra printed copies here in the office. Would you like me to mail one out to you?”

Be quiet and wait for them to answer.

• If they say “Yes”, then get their address and continue to the next step below.
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“We’ve found that most people like to meet the dentist one-on-one to discover exactly how the process works and what options are available to them. 

Are you interested in scheduling a one-on-one consultation with the dentist to discuss your cosmetic dentistry needs?” 

Be quiet and wait for them to answer.

• If they say “Yes”, then continue to the next step below.
• If they have a question about the consultation, then answer that question and see if it makes sense to schedule a consultation.  
• If they say “No”, then thank them for their time and end the call. 

Step 5: Explain how the consultation works:

• If your consultation is Free, then say: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…” 
  
  
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…”

Step 6: Schedule the consultation. This part is self-explanatory as dental staff already do this every day.

Voicemail Script:

Leave this message on their voicemail: "Hey, I’m trying to reach  _Lead First Name____. This is _Your First Name_, with _Dental Office Name_. I saw that you requested one of our Cosmetic Dentistry Education Packets. We emailed it out to you automatically after you requested it. I wanted to make sure you received it. If not, then give me a call back at _Practice Phone Number_. If you have any questions or would like to schedule a one-on-one consultation with the dentist, then please call me. Again, our number is _Practice Phone Number_. I look forward to hearing back from you.”  

Note: Use this text message sequence to engage with new leads that have requested a copy of your Cosmetic Dentistry Packet.

Step 1: Open with this message: 

"Hi  _Lead First Name_.  This is _Your First Name_ with _Dental Office Name_. We sent you our Cosmetic Dentistry Education Packet a week ago. I’m following up. Did you get it?” 

Wait for them to answer, and then continue to the next step.

Step 2: Ask for their mailing address:

“Many people like having a printed packet they can hold in their hands. We have a couple of extra copies here in the office. Would you like me to mail one out to you?”

Wait for them to answer, and then continue to the next step.

Step 3: Ask for their mailing address:

• If they say “Yes”, then text: “Excellent. What is your mailing address?” Document their mailing address. Then, continue to the next step below. 
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“Many people like to meet the dentist one-on-one to discuss their situation. Would you like to schedule a one-on-one consultation with the dentist?”  

Wait for them to answer, and then continue to the next step.

• If they say “Yes”, then continue to the next step below.
• If they say “No”, then text: “Ok. We’re here to help you whenever you’re ready. Feel free to contact us if you need anything.”

Step 5: Explain how the consultation works: 

• If your consultation is Free, then text: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…”
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…” 

Email Subject Line

The truth about Cosmetic Dentistry

Body

Dear [F_Name],

There are a lot of misconceptions about Cosmetic Dentistry.

These misconceptions hold people back from getting the dream smile that they want. So, I’m going to go through the most common misconceptions with you today. 

8 Common Misconceptions about Cosmetic Dentistry

There are many different misconceptions about Cosmetic Dentistry.

Misconception #1. Cosmetic Dentistry is painful. 

The Reality: Modern anesthesia has progressed to the point where most people can handle Cosmetic Dentistry Procedures without a problem. 

With today's advancements in anesthesia and various sedation options, we’re typically able to craft a solution to ensure your treatment is comfortable from start to finish. 

In addition, any discomfort after treatment is usually minor and can easily be managed with over-the-counter pain medication.

Misconception #2. Cosmetic Dentistry is expensive, and I can't afford it.

The Reality: Cosmetic Dentistry is more affordable than ever. And, with all the different financing and payment options available, almost anyone can afford it. 

Misconception #3. Cosmetic Dentistry won't look natural.

The Reality: The field of cosmetic dentistry has evolved to offer natural-looking results that enhance your features without overshadowing them. 

You'll discover that people tell you that they look better. However, they can't quite put their finger on what changed.

They'll simply notice that you look more radiant and confident than ever before. 

Misconception #4. The results don't last or could damage your teeth.

The Reality: Most Cosmetic Dentistry Procedures are designed to be minimally invasive and to preserve the integrity of your natural teeth.

We use only high-quality materials and techniques to ensure your results last for years. 

During your consultation, we'll discuss the expected lifespan of your treatment results. And, I’ll provide you with guidelines for maintenance.

Misconception #5. It will be difficult to maintain my teeth after the work is complete. 

The Reality: Cosmetic Dental Treatments are designed for easy maintenance. It's easier than ever before to keep your teeth looking great after getting Cosmetic Dentistry. 

Whether you choose dental implants, veneers, or crowns and bridges, you can expect easy, simple maintenance that easily fits into your existing oral hygiene regimen.

Misconception #6. Cosmetic Dental Procedures are risky. 

The Reality: Cosmetic Dental Procedures are generally low-risk - especially compared to other Cosmetic Treatments. 

We take all necessary precautions to minimize risks. From the initial consultation to the

final aftercare, every step is designed to be as safe as possible. 

By adhering to rigorous safety protocols and providing thorough pretreatment evaluations, we aim to make your experience both successful and safe.

Misconception #7. It will take a long time to recover from any Cosmetic Dental Procedures.

The Reality: Recovery is quicker and easier than you think. Advancements in dental

technology has made recovery quicker and more straightforward than you might expect.

Whether you're worried about taking time off work or just returning to normal post-procedure, know that we have solutions tailored to your needs.

Misconception #8. I have existing dental issues that disqualify me from getting Cosmetic Dentistry.

The Reality: Existing Dental Issues don't automatically disqualify you. 

Many people think that existing dental issues like gum disease or sensitive teeth automatically make them ineligible for cosmetic treatments. 

It's a common concern, but the reality is that many of these issues can be addressed as part of a comprehensive treatment plan, paving the way for cosmetic procedures.

For example, if you have gum disease, it doesn't mean you can't have cosmetic work done. Treating the gum disease first can make you eligible for procedures like teeth whitening.

Don’t let these misconceptions hold you back from your dream smile. 

That’s why I want to invite you to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Then, I’ll answer any questions you may have in detail. 

Then, I’ll give you my recommendations on the best way for you to transform your smile. 

I’ll explain how everything works, and show you all the different options that are available to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll show you how much the different options cost, and the different financing options that are available to you.

So, call my office at [Practice Phone Number], and schedule a one-on-one consultation. 

Or, go here to request a consultation online: [Insert Consultation Request Link]

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Dear  _Lead First Name_,

There are a lot of misconceptions about Cosmetic Dentistry. 

These misconceptions hold people back from getting their dream smile. So, I’m going to go through the most common misconceptions with you today. 

8 Common Misconceptions about Cosmetic Dentistry

There are many different misconceptions about Cosmetic Dentistry.

Misconception #1. Cosmetic Dentistry is painful.

The Reality: Modern anesthesia has progressed to the point where most people can handle Cosmetic Dentistry Procedures without a problem. 

With today's advancements in anesthesia and various sedation options, we’re typically able to craft a solution to ensure your treatment is comfortable from start to finish. 

In addition, any discomfort after treatment is usually minor and can easily be managed with over-the-counter medication.

Misconception #2. Cosmetic Dentistry is expensive, and I can't afford it.

The Reality: Cosmetic Dentistry is more affordable than ever. And, with all the different financing and payment options available, almost anyone can afford it. 

Misconception #3. Cosmetic Dentistry won't look natural.

The Reality: The field of cosmetic dentistry has evolved to offer natural-looking results that enhance your features without overshadowing them. 

You'll discover that people tell you that they look better. However, they can't quite put their finger on what changed. 

They'll simply notice that you look more radiant and confident than ever before. 

Misconception #4. The results don't last or could damage your teeth.

The Reality: Most Cosmetic Dentistry Procedures are designed to be minimally invasive and to preserve the integrity of your natural teeth.

We use only high-quality materials and techniques to ensure your results last for years. 

During your consultation, we'll discuss the expected lifespan of your treatment results and provide you with guidelines for maintenance.

Misconception #5. It will be difficult to maintain my teeth after the work is complete.

The Reality: Cosmetic Dental Treatments are designed for easy maintenance. It's easier than ever before to keep your teeth looking great after getting Cosmetic Dentistry. 

Whether you choose dental implants, veneers, or crowns and bridges, you can expect easy, simple maintenance that easily fits into your existing oral hygiene regimen.

Misconception #6. Cosmetic Dental Procedures are risky.

The Reality: Cosmetic Dental Procedures are generally low-risk - especially compared to other Cosmetic Treatments. 

We take all necessary precautions to minimize risks. From the initial consultation to the

final aftercare, every step is designed to be as safe as possible. 

By adhering to rigorous safety protocols and providing thorough pretreatment evaluations, we aim to make your experience both successful and safe.

Misconception #7. It will take a long time to recover from any Cosmetic Dental Procedures.

The Reality: Recovery is quicker and easier than you think. Advancements in dental

technology has made recovery quicker and more straightforward than you might expect.

Whether you're worried about taking time off work or just returning to normal post-procedure, know that we have solutions tailored to your needs.

Misconception #8. I have existing dental issues that disqualify me from getting Cosmetic Dentistry.

The Reality: Existing Dental Issues don't automatically disqualify you. 

Many people think that existing dental issues like gum disease or sensitive teeth automatically make them ineligible for cosmetic treatments. 

It's a common concern, but the reality is that many of these issues can be addressed as part of a comprehensive treatment plan, paving the way for cosmetic procedures.

For example, if you have gum disease, it doesn't mean you can't have cosmetic work done. Treating the gum disease first can make you eligible for procedures like teeth whitening.

Don’t let these misconceptions hold you back from your dream smile.

That’s why I want to invite you to schedule a one-on-one consultation.

We’ll meet in person. I’ll look at your mouth and diagnose your situation.

Next, I’ll answer any questions you may have. If you have a concern, then I’ll give you all the facts so you can make an educated decision on whether or not Cosmetic Dentistry is right for you.

Then, I’ll give you my recommendations on the best way for you to transform your smile.

I’ll explain how everything works and all your different options to you. If you have questions, I’ll answer them.

After that, I’ll help you put together a plan for creating your dream smile.

And finally, I’ll explain how much it costs and the different financing options that are available.

So, call my office at [Practice Phone Number], and schedule a one-on-one consultation.

Sincerely, 

[Dentist Name]
[Dentist Practice Name]
[Practice Phone Number]

Notes:

• Only call the lead if you were not able to reach them when you called and texted them earlier in this campaign. 

• There are two parts to this script. The first part is what to say if they answer the phone. The second part is a voicemail message to leave if they don’t answer.

Phone Call Script

Step 1: Make sure you’re talking to the right person: 

"Hi, is this _Lead First Name____?" 

Step 2: Introduce yourself and explain why you are calling:

“Hello, my name is _Your First Name_, and I work at _Dental Office Name_. 

You requested one of our Cosmetic Dentistry Education Packets a little while ago. I was following up to make sure you received it. Were you able to access the information?”

Be quiet and wait for them to answer.

Step 3: Ask for their mailing address:

“We’ve found that many people appreciate having a printed Education Packet that they can hold in their hands. 

We have a couple extra printed copies here in the office. Would you like me to mail one out to you?”

Be quiet and wait for them to answer.

• If they say “Yes”, then get their address and continue to the next step below.
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“We’ve found that most people like to meet the dentist one-on-one to discover exactly how the process works and what options are available to them. 

Are you interested in scheduling a one-on-one consultation with the dentist to discuss your cosmetic dentistry needs?” 

Be quiet and wait for them to answer.

• If they say “Yes”, then continue to the next step below.
• If they have a question about the consultation, then answer that question and see if it makes sense to schedule a consultation.  
• If they say “No”, then thank them for their time and end the call. 

Step 5: Explain how the consultation works:

• If your consultation is Free, then say: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…” 
  
  
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…”

Step 6: Schedule the consultation. This part is self-explanatory as dental staff already do this every day.

Voicemail Script:

Leave this message on their voicemail: "Hey, I’m trying to reach  _Lead First Name____. This is _Your First Name_, with _Dental Office Name_. I saw that you requested one of our Cosmetic Dentistry Education Packets. We emailed it out to you automatically after you requested it. I wanted to make sure you received it. If not, then give me a call back at _Practice Phone Number_. If you have any questions or would like to schedule a one-on-one consultation with the dentist, then please call me. Again, our number is _Practice Phone Number_. I look forward to hearing back from you.”  

Note: Use this text message sequence to engage with new leads that have requested a copy of your Cosmetic Dentistry Packet.

Step 1: Open with this message: 

"Hi  _Lead First Name_.  This is _Your First Name_ with _Dental Office Name_. We sent you our Cosmetic Dentistry Education Packet a few weeks ago. I’m following up. Did you have time to review it?” 

Wait for them to answer, and then continue to the next step.

Step 2: Ask for their mailing address:

“Many people like having a printed packet they can hold in their hands. We have a couple of extra copies here in the office. Would you like me to mail one out to you?”

Wait for them to answer, and then continue to the next step.

Step 3: Ask for their mailing address:

• If they say “Yes”, then text: “Excellent. What is your mailing address?” Document their mailing address. Then, continue to the next step below. 
• If they say “No”, then simply continue to the next step below.

Step 4: Ask if they’re interested in a one-on-one consultation:

“Many people like to meet the dentist one-on-one to discuss their situation. Would you like to schedule a one-on-one consultation with the dentist?”  

Wait for them to answer, and then continue to the next step.

• If they say “Yes”, then continue to the next step below.
• If they say “No”, then text: “Ok. We’re here to help you whenever you’re ready. Feel free to contact us if you need anything.”

Step 5: Explain how the consultation works: 

• If your consultation is Free, then text: “The initial consultation is free, because we want to help you understand all your options. All we ask is that you’re serious about getting Cosmetic Dentistry done. Here is when we have openings available…”
• If your consultation is not Free, then say: “The initial consultation requires an investment of _Consultation Cost_. However, when you get any dental work done, whether cosmetic or not, we credit your initial investment back to you. So, it doesn’t cost you anything. Here is when we have openings available…”